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Whitney Zarder

Whitney Zarder is the Director of Growth Marketing at North Central Florida Media, where she's known to question just about everything, especially “the way we've always done it.” Equal parts data nerd and creative thinker, she loves a good challenge, a big idea, and figuring out how to make things work better. These days, she's more likely to be behind the scenes at 352today than writing the stories, but you can bet she's got her hands in something.

north central florida media group ask the experts
Ask The Expert
3 weeks ago
Your customer has the problem. Why are you talking about yourself?

An effective advertising strategy doesn’t tell people who you are—it tells potential customers how you can help them.

online search north central florida media group
Ask The Expert
2 months ago
3 simple steps to see your business through your customers’ eyes

You know how your business works, but do potential customers? Take a moment to evaluate the process of finding and interacting with it from a different perspective.

Fall Cocktails to enjoy as the season changes
352today Fall Guide
1 year ago
Celebrate Autumn with These 5 Fall Drink Recipes Everyone Will Love

Fall in Florida may not mean sweater weather, but you can still bring the season to life with festive flavors in your glass. From cozy cocktails to sparkling mocktails, these trending drink recipes are all about celebrating autumn with style.

Hands typing on a laptop keyboard during digital media work
Jobs
1 year ago
Now hiring: North Central Florida Media seeks digital coordinator to drive creative campaigns

This Ocala-based role blends design, organization, and digital strategy – ideal for multitaskers with a creative eye and marketing know-how.

news
2 years ago
Master your productivity in 2025 with Time Blocking

Instead of letting your day be dictated by distractions, this method helps you take full control, ensuring that your time aligns with your priorities.

Health & Wellness
2 years ago
Eating healthier in 2025: Ocala’s top spots for a health-conscious lifestyle

Discover the top spots for healthy and delicious dining in Ocala as we step into 2025

Health & Wellness
2 years ago
Hundreds showed up to support those suffering from invisible wounds | PHOTOS & VIDEO

Hundreds showed their support at the 3rd annual 2.2-mile PTSD awareness walk/run at the McPherson Governmental Campus Wellness Trail in Ocala on Thursday, June 27.

Community
3 years ago
Best of the 352 voting begins, See how local competition stacks up

Voting is open for the Best of the 352. Cast your vote daily until Sunday, March 17.

Ask The Expert
3 years ago
The possibilities are endless when it comes to golf cart customization | PHOTOS & VIDEO

Experience the ultimate expression of self with custom golf cart designs by Carts and Clubs. Glide through Ocala & The Villages like never before!

Community
3 years ago
Ring in the New Year: Where to party, dine, or play

From the energetic vibes of downtown to family-friendly fun, the New Year’s Eve options are as diverse as the greater Ocala area itself.

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