OCALA, FL (352today.com) – Creating an escape room isn’t just about locks and clues anymore. At Huddy’s Escape, it’s about building an entire world.
After designing and constructing 21 escape rooms over the years—including award-winning attractions for its own Ocala and Gainesville locations and custom games for escape room companies around the country—the North Central Florida entertainment company is preparing to unveil what it calls the culmination of everything it has learned.
The result is “Alice: Madness in Bloom,” an immersive new Wonderland-inspired adventure opening to the public on Friday, July 31, 2026.
Fans won’t have to wait until opening day to secure a spot. Early ticket sales begin Thursday, July 23, and readers of 352Today can save 10 percent on early-bird reservations by using the promo code 352TODAY when booking between July 23 and Monday, July 27.
For Huddy’s Escape, however, this latest room is about much more than a new attraction.
“This represents everything we’ve learned from more than 20 escape room builds,” the company said. “We’ve taken our best ideas, technology, scenic design and puzzle concepts and combined them into one experience.”
That experience transports players into a Wonderland unlike the one they remember.
The Queen’s enchanted roses have become corrupted, throwing Wonderland into chaos. Players must travel through the whimsical landscape searching for the missing flowers before returning them to the Incubator and restoring balance before the madness spreads.
Guests will solve hands-on puzzles, trigger interactive effects and discover surprises hidden throughout a breathtaking floor-to-ceiling set that places them directly inside the story.
Despite the title, “Alice: Madness in Bloom” isn’t designed as a horror experience.
Instead, it’s a family-friendly adventure that emphasizes exploration, teamwork and discovery over jump scares, making it an ideal outing for parents, children, grandparents, friend groups and anyone looking for a unique activity everyone can enjoy together.
That approach has helped Huddy’s Escape become one of North Central Florida’s premier attractions.
The company has earned Tripadvisor Travelers’ Choice recognition for two consecutive years, placing it among the top-rated attractions based on guest reviews. Beyond entertaining thousands of visitors in Ocala and Gainesville, Huddy’s creative team has also built escape rooms for other businesses that continue operating successfully today.
In total, “Alice: Madness in Bloom” marks the 22nd escape room designed and built by Huddy’s Escape. Twelve of those experiences were created for other escape room companies, while the team’s design work has also been recognized with two industry Bullseye Awards.
Those accomplishments have given the designers the opportunity to continually refine every aspect of the guest experience—from puzzle flow and storytelling to scenic construction, lighting, sound design and special effects.
The company believes all of those lessons come together in its newest creation.
Described as a “mini masterpiece,” “Alice: Madness in Bloom” blends imaginative storytelling with immersive technology and detailed craftsmanship to create an experience that appeals to longtime escape room enthusiasts while remaining approachable for first-time players.
Whether you’re introducing your family to their first escape room or returning for your next adventure, the new experience promises an unforgettable journey into one of literature’s most beloved fantasy worlds.
With opening day expected to generate plenty of excitement, early reservations are encouraged.
Early bird tickets go on sale Thursday, July 23. Book between July 23 and July 27 using promo code 352TODAY to receive 10 percent off, then be among the first to step into Wonderland when “Alice: Madness in Bloom” officially opens on July 31.
Sometimes the best adventures begin by following the White Rabbit.